It all depends on the audience. Test your designs.

Different levels of affordance

via http://37signals.com/svn/posts/1863-ui-start-to-finish-champagne#extended


Wireframes are coming up short with today’s Rich Internet Applications. Interactive elements on websites are proving ineffective as sketches.

Recently I’ve been using prototypes to demonstrate how things work.

Wireframes still have their place but if you can code, try prototyping. It’s actually faster to modify things this way.

http://www.alistapart.com/articles/sketchingincode


Usability and User Centered Design isn’t just about knowing how a design should look. It’s about how to ask the correct questions and in turn, obtain the correct answers.

Claiming adherence to user-centered methods and philosophies is too easy; anyone can do it. Ask people what they would like to see in a re-design and you have ‘established’ user-requirements. Stick a few people in front of your design at the end and you have ‘conducted’ a usability test. Hey presto, instant user-centered design process. If only!

More at Infomatters


From: http://www.websiteoptimization.com/speed/tweak/usability-criteria/

On website usability criteria – Men prefer speed, women prefer ease of use


From: http://www.demystifyingusability.com/2009/04/how-relying-on-user-training-is-a-failed-strategy.html

The idea that you can educate users about how to use a user interface is misguided. The goal of usability is to create intuitive user interfaces. Intuitive means the design does not require understanding…If it’s not intuitive, you’re in trouble, help or not.


http://steadyoffload.com has a great process when I had to sign up.
The process was:

1. Enter email + CAPTCHA
2. A page saying that an email has been sent to me with my details.
3. I receive an email with a temporary password with a login URL to a control panel so I can change my password.

SIMPLE!!

I don’t have to think about things like creating a password straight away, I don’t have to enter my address, DOB and all these other things that slows down the signup process for me. Well done steadyoffload.



Processing email is stressful. People are too busy to deal with certain email messages and ‘fluff’ in emails is deemed to be a waste of time.

When people check their email, they are already dealing with multiple requests for their time from the boss, family or peers. They want to complete the task at hand (the email) and move past anything that is not essential.

More information at Jacob Nielsen’s Alertbox


Branding

08Oct08

Branding is not about getting a target market to choose one corporation over its competition, but about getting prospects to see the corporation as the only one that provides a solution to their problems.

Smashing Magazine: 7 Ingredients Of Good Corporate Design


Pay attention to what users do and how they interact with a product rather than only listening to what they say. When interpreted wrongly, what they say may lead towards the incorrect path.