Usability and User Centered Design isn’t just about knowing how a design should look. It’s about how to ask the correct questions and in turn, obtain the correct answers.
Claiming adherence to user-centered methods and philosophies is too easy; anyone can do it. Ask people what they would like to see in a re-design and you have ‘established’ user-requirements. Stick a few people in front of your design at the end and you have ‘conducted’ a usability test. Hey presto, instant user-centered design process. If only!
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